Let us introduce you to our marketing model.
We have developed this strategy over the past 5 years and believe in it wholeheartedly. Whilst the details for each business are completely different, the essence of what we need to do and why are the same for every business wanting to grow the revenue.
It starts with 4 steps giving us the groundwork we need to create the circle. In this circle each step feeds the next and whilst some are more a bigger portion than others for different business types, all are needed in every strategy to see significant growth.
Build an action plan
Before you begin to implement any form of marketing strategy, it is vital that your goals are clear so you are creating a strategy to systematically reach them. We use a formula based on current stats and trends and financial goals, breaking these down into sales goals, and understanding how many leads are required to reach them. For example, you need 40 leads per month to convert 8 sales at an average of $30 to breakeven. We can then work backwards to see how many leads we need to be driving to your business as well as how many people we need to be reaching daily to reach your goals.
Determine your target market! Break it down into categories of demographics such as income, age, housing, location etc; then into psychographics including attitudes, habits, aspirations, interests, hobbies etc. Put yourself in their shoes so you can understand how to reach them and how to speak to them!
Design your brand & content
Having a well crafted and effective brand is one thing. having a brand that will convert into a digital setting is another. Understanding how to develop a style, voice and aesthetic that goes beyond your logo and branding guide that will see your brand recognisable in the feeds of your target market is an indepth art.
Develop a marketing cycle
Understand your unique selling points and how to get them across to your target market is the key to your conversions.
Having a well-represented presence through regular updates and posts across Facebook, Instagram, Google and then Youtube, LinkedIn, Zomato etc if applicable.
Ensuring you have an equally well-represented website that is functional and utilises tools of conversion to start the decision-making process and build credibility in your brand.
Now you need something to drive new traffic to your online presence and website. Using an ads funnel allows you to gain multiple touchpoints and use repetition to educate and drive conversions to your target market.
Adapting your customer service strategies to understand what they need to support customers driven from marketing. This process is often different to those who enquire organically on a needs basis.
Create a VIP community through email marketing that will encourage repeat business and higher average sales and multiple item sales. This should include abandoned cart sequences and nurture sequences also.
Look for opportunities to expand your exposure through utilising other associate brands and influences. This in turn feeds your online presence and the cycle starts again.